Two ebook mock ups of Unscramble Your Stats and Eat Your Words covers.



Everything you need to know about Keyword Research and Google Analytics for Food Bloggers

Get both of our epic food blog eBook courses in one convenient bundle. Amp up your Keyword Research and harness your Google Analytics and make informed decisions to improve your traffic and reader experience!

Two ebook mock ups of Unscramble Your Stats and Eat Your Words covers.

Eat Your Words:

Understand keyword research and implement a solid keyword research system, complete with easy steps you can follow for every post you publish (or republish).

Unscramble Your Stats:

Understand your food blog’s unique trends. Use your analytics to make informed decisions to improve your traffic and reader experience.

Eat Your Words – Easy Keyword Research for Food Bloggers

  • Learn all about Keyword Research – Long-Tail Keywords and Title Modifiers, Keyword Density and more.
  • Harness KeySearch (easy and economical Keyword Research tool) and make use of its Deep Analysis, LSI Keywords and Content Assistant tools.
  • Create a solid Keyword Research system including keyword placement, tracking, tips and pitfalls to avoid.
  • BONUS: Keyword Value Calculator – How much is a post worth?
  • BONUS: Blog Post Growth Calculator – Estimate your income growth.
  • 60+ page eBook normally $147AU+gst
  • Read more about Eat Your Words
Mockup of book title page.

Unscramble Your Stats book mock up on an angle.

Unscramble Your Stats – Google Analytics for Food Bloggers

  • Track your content performance and start making smarter decisions.
  • Get the most out of your current Universal Analytics stats before Google Analytics 4 takes over.
  • Understand and utilise Google Analytics 4 to grow your organic traffic.
  • Find keyword opportunities and trends from your stats.
  • Understand which stats can actually help your SEO and avoid just fixating on those vanity metrics.
  • 130+ page eBook normally $147AU+gst
  • Read more about Unscramble Your Stats

Get the bundle and SAVE $47!

You will also receive:

It’s time to amp up your food blog

Learn the ins and outs of Keyword Research AND Google Analytics… specifically for food bloggers!

Alan from K'nechtology Inc.

“Unscramble Your Stats” is a wonderful and useful read not only for food bloggers but for any blogger who wants to understand how to use Google Analytics (both Universal Analytics and GA4).

This book, through clear written guidance accompanied with screenshots, will not only help you set-up your analytics correctly, but it will also help you identify and isolate valuable metrics and Key Performance Indicators (KPI) to not only measure your blogging success but how to improve it.

Alan K’necht, founder of K’nechtology Inc., public speaker, award winning author and a corporate trainer (SEO, social media marketing & web/digital analytics).

Our blog now reaches of over 4 million readers a year thanks to understanding keyword research and our blog’s analytics.

Graph showing traffic growth on Wandercooks over the years.

If we can do it, so can you!

Here’s what our readers have to say!

I was leaving so much money on the table!

Going through Unscramble Your Stats really helped me understand my data and numbers. I was leaving so much money on the table with content that I had already created because I didn’t know/understand my analytics properly. It helped me really drill down and audit the content that I already have and create a really strong content plan moving forward. As a bundle with Eat Your Words, this really is an invaluable resource.

Wow, I cannot imagine it being any more useful!

I have highlighted something on nearly every page of Unscramble Your Stats. It’s that good. There is so much valuable information that I had no idea was available in UA and GA4, such as custom reports, backing up and saving reports, forecasting income, filters and so much more.

This book teaches Food Bloggers like me how to find and follow our data to grow our blogs. And it’s easy to understand. Exactly what I needed. Thank you, Sarah and Laura for sharing your knowledge! 

Essential reading for all food bloggers who want to work smarter, not harder

Sarah and Laura have put together a valuable resource in Eat Your Words for food bloggers interested in increasing their traffic, making the most of the content they already have AND making wise, strategic choices about what to create next.

And the best part is, their system for keyword research is simple and relies on affordable, easy-to-master tools and techniques. EAT YOUR WORDS is encouraging, thorough and makes keyword research feel doable rather than intimidating.

Easy to understand and super helpful

I have just finished going through Eat Your Words and I have learned so much! The book is fabulous and answers just about all my questions.

I can see some of my new recipes already doing great and making their way towards Number 1 quickly.

My DA has also improved by 1 and we’re ranking for 1000 more keywords already than before your book.
Two ebook mock ups of Unscramble Your Stats and Eat Your Words covers with marketing text.

Frequently Asked Questions

You will receive this eBook bundle as a digital download in a PDF format. Combined, these eBooks contain 200+ pages of helpful information and useful screenshots and is viewable on any device. We do recommend viewing the eBooks on larger screens so you can easily view the content and zoom in on some screenshots. You are also welcome to print the PDFs if you would like to keep paper copies on hand – it’s set to standard A4 paper size.

Yes, in fact, there’s an overwhelming amount of free advice and guides on the internet. But it’s almost never tailored specifically for you as a food blogger.

Learning the ins and outs of Keyword Research from scratch and understanding the capabilities of tools like KeySearch is a time consuming process. Eat Your Words will get you up and running with a solid Keyword Research system to help you improve your organic traffic and get the most from your food blog.

Understanding what your data actually means, finding the equivalent data from Universal Analytics in the new GA4, and learning how to customise reports is a complicated process. We break all of this down in Unscramble Your Stats into an easy to read, step by step guide in this eBook. Our 10 custom GA4 Explore reports in particular have been created exclusively by us to replicate well loved UA reports, and to look at particular dimensions for food blogs.

As food bloggers ourselves – we hear you! We’ve structured our eBooks into logical chapters with plenty of screenshots so what you see in our book is what you’ll see in your own KeySearch and Google Analytics accounts.

Once you’ve set up your custom reports in Google Analytics, you’ll save them in the GA4 Explore tab for quick and easy reference when you need them – no extra work required.

These eBooks have been written to be useful for all levels of food bloggers.

If you’re a seasoned blogger, you may know some or most of the Universal Analytics information, but we do go into a few different ways to look at things – such as forecasting income using your data. The GA4 and GA4 Custom Reports sections will be the most useful for you (and take up 2/3 of the book), and we helpfully link between both UA and GA4 so you can familiarise yourself with the new tools.

If you’re a newer blogger, it helps if you have at least 1 month’s worth of data in your Analytics account to play with, but even if you don’t, you can still work through the information and come back to it over and over again as your site grows. You don’t need to be a wizard at reading your Analytics either – but if you do have some previous experience working with your data, you may find it easier to transition to GA4.

Yes, these eBooks will be updated over time and you will have lifetime access to all future updates. When a new version is released, you will receive an email with a link to download it.

As this is a digital product, all sales are final and no refunds will be issued. We thank you in advance for your understanding.

Get it for AU$247+gst

(Around $165US)

So who are we?

Sarah and Laura from Wandercooks.

Hey there, we’re Sarah & Laura. We’re full time food bloggers who’ve been running Wandercooks since 2015.

We both have a background in marketing and design, running a successful design studio for five years alongside Wandercooks, before going full time with the blog.

Analytics is what Sarah does best. She’s either in Google Analytics or Google Search Console most days, checking blog numbers and updating current stats to keep a close eye on our progress.

Sarah is also the author of Eat Your Words and Unscramble Your Stats, teaching Keyword Research and Google Analytics strategies to food bloggers.

Epic Food Blog Course Bundle