Unscramble Your Stats

Introducing…

Learn Google Analytics for Food Bloggers

Harness your analytics and make informed decisions to improve your traffic and reader experience. Learn everything you need to know about Universal Analytics and GA4 tailored specifically for food blogs!

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Ready to unscramble your data and learn how to understand your food blog’s trends?

What if you could use your analytics to make informed decisions to improve your traffic and reader experience?

Unscramble Your Data ebook mock up on a grey background with text overlay.

Is this you right now?

• You frantically post recipes hoping for more traffic, but NEVER check in to see how your hard work is actually tracking.

• You feel stuck on where to even start when it comes to Universal Analytics (let alone the impending GA4).

• You struggle for time and just need to know what you should be looking at and why.

• You hate the techy jargon and “advice” out there that never seems to suit your food blog.

• You don’t see yourself as a numbers person, but want to learn what it all means.

• You feel overwhelmed thinking about what stats you should be checking for your blog vs what are simply vanity metrics.

No matter what you do, the numbers just don’t make sense.

If you want to…

• Track your content performance and start making smarter decisions…

• Get the most out of your current Universal Analytics stats before Google Analytics 4 takes over…

• Understand and utilise Google Analytics 4 to grow your organic traffic…

• Find keyword opportunities and trends from your stats…

• And understand which stats can actually help your SEO and avoid just fixating on those vanity metrics…

This eBook course is for you.

You’ll not only gain the knowledge you need to easily transition from Universal Analytics to GA4 without getting lost in translation, you’ll also get a complete guide to building your very own custom reports in GA4.

Not to mention, get access to lifetime updates AND join to our private Facebook community where you can ask all your questions and get the support you need as you go through the book.

Gain confidence, save time and make your data analysis fast, easy, useful (not to mention actually fun)!

Yes, I want this!

It’s time to unscramble your stats

and learn the ins and outs of Google Analytics specifically for food bloggers!

New mobile phone on white background with Unscramble Your Stats ebook on the screen.

There’s no better place to look where you can improve your blog than at your own analytics.

Learn to see your reader’s and seasonal content trends, to decide what you should be posting next and see how knowing your numbers can work perfectly alongside your keyword research.
Save your data! Google Analytics is a beast, and everything is about to change. Google will be sunsetting its Universal Analytics in favour of its new Google Analytics 4 (GA4) in July 2023. It’s never been more important to harness and backup your valuable data (and learn the ins and outs of GA4) NOW before everything changes.
By the end of this 140 page eBook course you’ll be able to see who’s on your site, why they’re there and what recipes they absolutely love!

“Unscramble Your Stats” is a wonderful and useful read not only for food bloggers but for any blogger who wants to understand how to use Google Analytics (both Universal Analytics and GA4).

This book, through clear written guidance accompanied with screenshots, will not only help you set-up your analytics correctly, but it will also help you identify and isolate valuable metrics and Key Performance Indicators (KPI) to not only measure your blogging success but how to improve it.

Alan K’necht, founder of K’nechtology Inc., public speaker, award winning author and a corporate trainer (SEO, social media marketing & web/digital analytics).

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We were just like you

When we first started our blog back in 2015, we made so many mistakes.

We thought we understood Google Analytics, but all we were really doing was checking our “vanity metrics” to make us feel good. We didn’t actually obtain any useful information from our data, so growing our blog was a slow grind.

But as small business owners, what we are good at is continual learning.

Over the years we have honed our skills in analysing our blog’s important data (not just the vanity metrics) and have transformed our blog from a hobby into a full time income – for both of us.

Alongside studying everything Keyword Research, we threw ourselves into Google Analytics to learn as many insights as possible in order to grow our food blog traffic.

We wanted to know: Who’s on our site? What are they loving (and what are they avoiding?). How do we know if a post is performing well, if it’s maxed out or needs improvement?

Our blog now reaches of over 4 million readers a year. That’s a lot of stats to sort through!

Graph showing traffic growth on Wandercooks over the years.

And it’s all thanks to understanding our stats. If we can do it, so can you!

Unscramble Your Stats book mock up on an angle with a shadow underneath.

In this eBook you will learn how to:

Analyse your existing data in Universal Analytics and back it up before it’s deleted!
Familiarise yourself with GA4 with quick links back to Universal reports, so you know where to find the same information you know and love.
Set up 10 wickedly good custom GA4 Explore Reports in minutes.
Not only find your stats, but understand and compare them.
Get a better understanding of your audience and what they want.

Here’s a sneak peek inside:

Page from Unscramble Your Stats explaining the Universal Analytics All Traffic - Channels report.

Page from Unscramble Your Stats explaining the GA4 Realtime report.

And a breakdown of everything we cover:

Contents page from Unscramble Your Stats.

Here’s what our readers have to say!

I was leaving so much money on the table!

Going through this book really helped me understand my data and numbers. I was leaving so much money on the table with content that I had already created because I didn’t know/understand my analytics properly. It helped me really drill down and audit the content that I already have and create a really strong content plan moving forward. As a bundle with Eat Your Words, this really is an invaluable resource.

Deborah

Savvy Bites

Wow, I cannot imagine it being any more useful!

I have highlighted something on nearly every page of this book. It’s that good. There is so much valuable information that I had no idea was available in UA and GA4, such as custom reports, backing up and saving reports, forecasting income, filters and so much more.

This book teaches Food Bloggers like me how to find and follow our data to grow our blogs. And it’s easy to understand. Exactly what I needed. Thank you, Sarah and Laura for sharing your knowledge!

Judy

Recipes Simple

I was getting stuck on the vanity metrics!

My knowledge of Analytics was very limited before I read this ebook. I now realise how much valuable information there is for me to not only use in respect to new content, but updating old content.

This will help me take my blog to the next level. Combined with your “Eat Your Words” ebook, I feel set up for success for the long term.

Alex

It’s Not Complicated Recipes

New ways to understand my audience!

I have been using UA for over 4 years but have discovered many new ways to better understand how my content reaches my audience. More than just reading my daily analytics, this book gives me the confidence to use UA / GA4 to strategise and expend my content.

Anonymous

Get up and running with GA4 in no time!

This ebook is for anyone looking to learn about GA4! It’s easy to follow and understand and will have you up and running with GA4 in no time!

Anonymous

Love it!

After reading Unscramble Your Stats and setting up a variety of reports from UA and GA4 to track, I feel I have a solid basis to make my blog stronger in terms of producing what the reader wants, and to bring in more traffic and help my blog continue to grow.

Robyn

Mrs Jones’s Kitchen

It’s only AU$197+gst

(Around $140US!)

Yes, I want this!

Two ebook mock ups of Unscramble Your Stats and Eat Your Words covers with marketing text.

Frequently Asked Questions

You will receive this eBook as a digital download in a PDF format. It contains 140 pages of helpful information and useful screenshots and is viewable on any device. We do recommend viewing the eBook on larger screens so you can easily view the content and zoom in on some screenshots. You are also welcome to print this PDF if you would like to keep a paper copy on hand – it’s set to standard A4 paper size.

Yes, in fact, there’s an overwhelming amount of free advice and guides on the internet. But it’s almost never tailored specifically for you as a food blogger. Understanding what your data actually means, finding the equivalent data from Universal Analytics in the new GA4, and learning how to customise reports is a complicated process. We break all of this down into an easy to read, step by step guide in this eBook.

Our 10 custom GA4 Explore reports in particular have been created exclusively by us to replicate well loved UA reports, and to look at particular dimensions for food blogs.

As food bloggers ourselves – we hear you! We’ve structured this eBook into logical chapters with plenty of screenshots so what you see in our book is what you’ll see in your own Google Analytics accounts. Once you’ve set up your custom reports, you’ll save them in the GA4 Explore tab for quick and easy reference when you need them – no extra work required.

The good news is, you have at least a year left of access to your Universal Analytics data. That’s plenty of time to analyse your UA data AND wrap your head around GA4.

This book has been written to be useful for all levels of food bloggers.

If you’re a seasoned blogger, you may know some or most of the Universal Analytics information, but we do go into a few different ways to look at things – such as forecasting income using your data. The GA4 and GA4 Custom Reports sections will be the most useful for you (and take up 2/3 of the book), and we helpfully link between both UA and GA4 so you can familiarise yourself with the new tools.

If you’re a newer blogger, it helps if you have at least 1 month’s worth of data in your Analytics account to play with, but even if you don’t, you can still work through the information and come back to it over and over again as your site grows. You don’t need to be a wizard at reading your Analytics either – but if you do have some previous experience working with your data, you may find it easier to transition to GA4.

Yes, this eBook will be updated over time and you will have lifetime access to all future updates. When a new version is released, you will receive an email with a link to download it.

As this is a digital product, all sales are final and no refunds will be issued. We thank you in advance for your understanding.

Get it for AU$197+gst

(Around $140US!)

Yes, I’m ready!

So who are we?

Hey there, we’re Sarah & Laura. We’re full time food bloggers who’ve been running Wandercooks since 2015.

We both have a background in marketing and design, running a successful design studio for five years alongside Wandercooks, before going full time with the blog.

Analytics is what Sarah does best. She’s either in Google Analytics or Google Search Console most days, checking blog numbers and updating current stats to keep a close eye on our progress.

Sarah is also the author of Eat Your Words, teaching keyword research to food bloggers.